Glossary part III: P through S

Permissions-based sending: Sending relevant content to targeted lists of people who have signed up to receive emails from a certain company or brand.

Personalization: Pulling individual recipient information into the body of an email automatically. (Example: Dear [% member:name_first default="first name" %],) (Read more about personalization here.)

Plaintext: An email message that includes only the text of an email’s content, excluding any type of formatting (images, font, or text color).

Pre-header: A few words about the email that appear above the header. Often, the pre-header provides a link to the online version of the email.

Preference panel: Content below the footer of the mailing that often includes the email address the recipient used to subscribe to mailings, a manage preferences link, an opt-out link and signup link.

Preview pane: The screen in your email client that allows you to see the beginning of an email message without displaying the whole mailing.

Segment: The ability to target specific recipients based on specific contact information. (You can segment your audience using the segment feature.)

Signup form: The form someone fills out when they want to start receiving emails from a company or brand.

Spam: Any emails that come to a recipient’s inbox that they didn't sign up to receive. (Even if they have signed up to receive an email, those emails could end up in the spam folder, until they've added the sender's 'from address' to their address book or trusted sender's list.)

Subject line: Copy that identifies what an email message is about. It is often designed to entice the recipient into opening the message. (It's also the first thing the recipient sees in the inbox.)

Subscribe/opt in: The process of joining a mailing list, meaning an individual has agreed to receive emails from a particular company or sender.