Glossary Part IV: T through Z
Template/stationery: The design that frames the content of an email, including the header, border and footer.
Test group: An audience group in your account that contains up to 10 email addresses for the purpose of testing mailings before they're sent.
Trigger email or autoresponder: Messages sent automatically based on individual actions (like clicking on a link) or dates (like someone's birthday). (Read more about autoresponders here.)
Unsubscribe/opt out: The process of removing oneself from an email list, meaning the brand is no longer legally allowed to send that individual emails. A person can opt out at any time by clicking the opt out link at the bottom of a mailing.
Webview (private): The online version of a mailing, which a person can access by clicking on the 'see it online' link at the top of a campaign in their inbox. This varies slightly from the online version (public).
Whitelist: Adding an ESP's domain to a customer's server which allows email messages to be delivered regardless of spam filters.
- Glossary part III - Email marketing terms P through S