Why aren’t my clicks showing up in the click map? If the initial hyperlink was coded using an HTML block and has a title= attribute, it won’t display on the click map. However, it will still be recorded in the list and tabs. If the link was coded using an HTML block and doesn’t have […]

Have you ever hit the button to send out a new campaign and thought, Oh shoot, I didn’t mean to send that right now? Perhaps you selected the wrong audience group or realized a glaring error in your copy. Whatever it is, you don’t want that mailing to go out. With our pause mailing feature, you can pause […]

While you are building up your sender reputation by sending out campaigns to your audience, it is normal for some of the emails not to make it to the inbox and this can be for a variety of reasons. Here, we’ll explain the most common causes of this, and give you some advice on what […]

A spambot is an abusive computer program that signs up a large number of real or fake email addresses to thousands of mailing lists. Spambot attacks can cause issues with your reporting, significantly damage your sender reputation, and reduce your deliverability rates. Symptoms of a spambot attack Typically, victims of a spambot attack see an increase in […]

Our system automatically detects higher-than-normal spam complaints through a program known as a feedback loop (FBL), which we have set up with all of the major internet service providers (ISPs). Feedback loop notifications from Gmail haven’t been around for as long as the rest, and they work a little differently. In case we ever need to […]

Spam complaints are reports made by email recipients against emails they don’t want in their inbox. It’s important to understand how spam complaints work, and how to do your best to avoid them because even legitimate senders get complaints. When an email address in your audience receives an excessive number of complaints, it could result in […]

A quick intro to bounces The first thing to know in the email world is that bounces are going to happen. Period. Some can be avoided and some cannot; it is important to know the difference. There are two main categories of bounces that exist: Soft and Hard Soft Bounces typically are due to temporary […]

Spam traps are a type of fraud management tool used by major internet service providers (ISPs) and blocklist providers to identify spammers so they can block emails from them. A spam trap is a working email address, but it’s not used to sign up for newsletters. Since spam trap addresses don’t opt-in to receive emails, […]

ISP stands for internet service provider. When talking about email marketing, ISP can refer to any of the major email providers: Gmail, AOL, Hotmail, Outlook, Yahoo, Comcast, and so on. Their customers are commonly your email recipients. And it’s the job of the ISP to protect its customers from receiving unwanted or unsolicited emails. ISPs use a variety of tools to […]

GDPR (General Data Protection Regulation) laws are the European Union’s version of CAN-SPAM or CASL, giving users control over the collection and use of their personal data. As a provider of a world-class email marketing platform, which by its nature has a global reach and deals with the processing of email contact and engagement information, we […]