HTML for Email

How to use abandoned cart content

This article explains how to use personalization tags in a legacy* campaign as a tool to address customers who have abandoned their online shopping carts. When using the new editor, this same functionality of personalization tags is instead referred to as merge tags. With our effective personalization tags, you can easily target your customers in a […]

Mobile tips when using a CYO template

Due to the Code Your Own (CYO) format, it’s crucial that the person creating this type of campaign is experienced with HTML code because there isn’t any direct support for customer-created code. However, you always have the option to select from our Template Gallery with over 200 beautifully designed templates that you can customize using our drag and drop editor. Formatting tips that […]

Template style controls for CYO campaigns

Due to the Code Your Own (CYO) format, it’s crucial that the person creating this type of mailing is experienced with HTML code because there is no direct support for customer-created code. Or, you always have the option to select from our Template Gallery with over 200 beautifully designed templates that you can customize using our drag […]

3 ways to use HTML code in your campaigns

Ⓘ Available to Pro, Essentials, Teams & Corporate accounts There are three different ways that you can use HTML code when creating a new campaign in your account. From an HTML block in the drag and drop editor (also known as the campaign editor). From the formatting toolbar of a Text block in the drag and drop editor. In […]

Standard personalization tags & merge tags

Personalized mailings are a great way to increase engagement by including specific information about your audience members. Whether it’s a recipient’s name in the subject line of a birthday message, or a personalized URL for a product survey, you can easily pull that kind of information from your contact records directly into a campaign. In […]

Using HTML code for tables

Important Note: Due to the nuances of HTML, it’s crucial that any person adjusting or writing HTML code is formidably experienced with HTML coding because there is no direct support available for customer-created code. Depending on your level of HTML expertise, you can add a table to your campaign using the HTML block in the drag […]

Email Image specs & tips

In addition to the helpful image specs and tips in this article, you can also review these articles on using images: Drag & Drop Campaigns How to use the image library How to use the image block and its image editor Legacy Campaigns Using the legacy image block and image editor How to add or […]

A few important reminders for coding your own HTML

Can-Spam compliance  You must always include your physical (mailing) address. Most of our templates include a built-in tag that automatically pulls your address from your account settings. In some cases, you may need to manually code in your address. The federal Can-Spam law regulating commercial email requires a physical address somewhere within your mailing. A […]

How to use dynamic content

What is dynamic content? Dynamic content makes it possible to use your audience members’ information to determine the content that is delivered to their inboxes. It’s similar to personalization, but you can use it for whole sections of text, one or more content blocks, or even an entire mailing worth of content. It’s a powerful tool but […]

Padding & email width for CYO campaigns

Due to the Code Your Own (CYO) format, it’s crucial that the person creating this type of campaign is experienced with HTML code because there isn’t any direct support for customer-created code. However, you always have the option to select from the Template Gallery with over 200 beautifully designed templates that you can customize using the […]