With any of our accounts, you can add Google Analytics campaign tags to your mailings to track the users who clicked on the links in them. The standard version of Google Analytics is free of charge, but you’ll need to have GA already intact on your website in order to add it to any of your email campaigns.
How to add Google Analytics to an email campaign
These instructions are for those who already have Google Analytics installed on their website.
- Create your mailing as you normally would, then when you are ready to send, clicking on either the “Send test” or “Review & send” buttons will bring you to a page where you’ll see an option to Add Google Analytics in the bottom left corner.
- Click the GA button, and on the pop up that generates, type the mailing name that you’d like to show up in Google Analytics. (It’s a best practice to use the same mailing name you’ve given it in the editor.) Click Save on the form when you are done, and then you’ll be brought back to the page where you can fill in the remaining send details and then click Send now when you are done.
- After the mailing has been sent out, log into your Google Analytics account and navigate to the Campaigns section of Acquisition.
- From here, you’ll be able to view the visits to your site that generated from your campaign — and easily compare the data to other marketing campaigns.
Frequently asked questions about Google Analytics
Can I use Google Analytics with my automated campaigns?
Although our teams are looking into adding this functionality to Automation, currently you cannot add Google Analytics tags to automated campaigns.
What happens under the hood to the links in my mailing to make this possible?
When you enter a Google Analytics mailing name on the “Review & send” page, we automatically add parameters to each of your mailing’s links, and those are:
- utm_medium = “email”
- utm_source = “newsletter”
- utm_campaign = the Google Analytics campaign you’ve specified on the send screen
- utm_content = {the link names applied while creating the mailing; not present if you didn’t fill in link names}
If you’re familiar with GA, you can dial into these link parameters in your GA account.
Can you recognize and track multiple mailing links to the same URL?
Yep, if you provide a name for your link when you first create it, that name will be added as the “utm_content” parameter. If you have multiple links going to the same target, you’ll be able to tell them apart in GA, as long as you gave them each a name.
How can I check my links before sending?
Adding a Google Analytics campaign name will add tracking tags to all of your links, and if your website isn’t set up to receive links with those tags, the links may break or go to the wrong page. When you’re mailing is ready to go, be sure to send a test email first and check the links in your inbox to make sure they work as intended. After you have confirmed everything looks and works as it should, you can send your mailing to your intended contacts.
Can I add Google Analytics to my landing pages?
Yes, you sure can, providing you are on a distributed teams accounts, like Corporate or HQ, as landing pages are only available to our tiered accounts. To do so, you’d simply click on Google Analytics while in the landing page editor, then follow the instructions above starting from #2.