Why aren’t my clicks showing up in the click map?
If the initial hyperlink was coded using an HTML block and has a title= attribute, it won’t display on the click map. However, it will still be recorded in the list and tabs.
If the link was coded using an HTML block and doesn’t have alt text, it won’t display. (One of the many reasons we always suggest adding alt text as a best practice.)
If the link has a similar link name, or if it has the same URL as another link in the mailing, the click map may show those link clicks on the first one in the mailing. This causes a “bulls-eye” or layered look of the click map circles.
How do I interpret the click data on the Response Summary?
There can be confusion around the difference between unique link clicks and unique mailing clicks on the Response Summary, so we’ll define them for you here.
Unique clicks on a mailing
- Shows when a person has clicked any link in a mailing once.
- Anytime you see data that is reporting on “unique clicks,” it is referring to “unique clicks on a mailing.”
- Example: If you have three links in your email, and the recipient clicks on all three, that would show as one unique mailing click.
Unique clicks on a link
- Shows when a person has clicked on one particular link in your mailing.
- Example: Using the same three links scenario, if the recipient clicks on all three links, but clicked two of them five times, that would count as three unique link clicks.
Total clicks on a link
- This one is the one that is the most straightforward.
- Example: Using the same three links scenario, if the recipient clicks on all three links but clicked two of them five times, for the links the recipient clicks on five times, you’d see five clicks for each link plus the one click for the other link, making a total of 11 clicks.
- Whenever you send a mailing as both HTML and plaintext, in the Response data, the links are reported for each separate “instance” of that URL, and those add up to the total number of clicks.
- Example: Although the recipient clicks only one link, one click is counted for HTML, and click is counted for plaintext.
Are hyperlinks always trackable?
No, hyperlinks, or links for short, can only be tracked in certain circumstances. Links can point to other web pages, websites, graphics, files, sounds, email addresses, and other locations on the same web page or email. Refer to this article on how to add hyperlinks for more detailed instructions.
Hyperlinks in your email campaigns are trackable because the links are routed (redirected) through our server on their way to their final destination, allowing us to record the click. The process happens very quickly and is virtually invisible to the person clicking the link. However, there are a few scenarios when links within the app are not trackable, as explained in the next question.
When are links not trackable?
- Personalization tags do not track at all (manage preferences, opt-out, etc.) regardless of bracket formatting.
- When the URL uses “bracket-percent” personalization; which looks like this: [% member:first_name default=”” %]
- If you want to create a trackable PURL, you must use the “double-bracket” personalization tag instead of the “bracket-percent” tag; which looks like this: [[first_name]]
- When the linked text has personalization; and for this reason, buttons with personalization won’t track either.
- When the URL has this attribute: no_track=”1″
- If you are using an image map, links in that image map will not track.