Segments are dynamic containers for contacts that allow you to dial into specific details about your audience and their actions. Here are four ways you might put segmenting to work: 1. Find the people most likely to respond Let’s say you sent your big mailing two weeks ago and you’d like to drum up a […]

When using our automation tool, there are multiple trigger types to choose from: date-based, contact import, field change, link click, and email signup. An email signup event triggers a workflow when someone signs up to receive your emails from a form, integration, or is manually added to the audience, but not imported. How to use […]

When using our automation tool, there are multiple trigger types to choose from: email signup, date-based, contact import, field change, and link clicks. There are two types of link click triggers: a link click on a specific mailing and a link click on any mailing. Link click on a specific mailing The link click on […]

When using our automation tool, there are multiple trigger types to choose from: email signup, date-based, contact import, link click, and field change. A field change trigger fires a workflow when existing contacts update their information in a way that matches the workflow’s criteria. How to use the field change trigger To select the field […]

When using our automation tool, there are multiple trigger types to choose from: email signup, contact import, field change, link click, and date-based. A date-based trigger fires a workflow based on a date stored in a contact’s record like a birthday, anniversary, appointment date, etc. Date field formats To import dates for contact fields like […]

Our automation feature lets you automatically send targeted emails to your audience based on actions that they’re taking, like signing up or clicking links in your emails, and important milestones in their customer journey, such as birthdays, anniversaries, or account updates. You can create workflows to send emails to your subscribers based on those actions […]