This article addresses some frequently asked questions about tracking clicks and links. Frequently Asked Questions About Clicks Why aren’t my clicks showing up in the click map? There are several common reasons why a click might not show up on the click map. If the initial hyperlink was coded using an HTML block and has […]

This article explains why your email campaigns might end up in the junk or spam folder instead of the inbox, and tells you how to avoid it. While you are building up your sender reputation by sending campaigns to your audience, it is normal for some of the emails to not make it to the […]

This article explains how to identify and remove spambot signups from your audience and how to protect yourself against future attacks. What Is a Spambot? A spambot is an abusive computer program that signs up a large number of real or fake email addresses to thousands of mailing lists. Spambot attacks can cause issues with […]

This article explains Gmail’s feedback loop and what happens when your sender reputation is damaged. Our system automatically detects higher-than-normal spam complaints through a process known as a feedback loop (FBL). We have a feedback loop set up with all of the major inbox providers, but FBL notifications from Gmail work a little differently. In […]

This article explains the basics of spam complaints and their impact. What Are Spam Complaints? Spam complaints are reports made by email recipients against emails they don’t want in their inbox. It’s impossible to completely avoid spam complaints – even legitimate senders can get them, so a small number is not necessarily cause for alarm. […]

We cannot provide any deliverability / bounce-related troubleshooting unless you have set up email authentication. For more information about how to set up DKIM, DMARC, SPF, and allowlisting, please refer to this article. A quick introduction to bounces The first thing to know in the email world is that bounces are going to happen. Period. […]

Spam traps are a type of fraud management tool used by major inbox providers and blocklist providers to identify spammers so they can block emails from them. A spam trap is a working email address, but it’s not used to sign up for newsletters. Since spam trap addresses don’t opt in to receive emails, the […]

This article explains some of the methods ISPs use to block spam. What Is an ISP? ISP stands for internet service provider. When talking about email marketing, ISP can refer to any of the major inbox providers: Gmail, AOL, Hotmail, Outlook, Yahoo, Comcast, and so on. Their customers are commonly your email recipients. It’s the […]

This article explains what the General Data Protection Regulation (GDPR) is and provides details on how each of the laws might affect you and your email marketing account. GDPR laws are the European Union’s version of CAN-SPAM or CASL, giving users control over the collection and use of their personal data. We are committed to […]

There is a big difference between having access to a list of email addresses and having permission to send emails to the contacts on that list. By using our software you agree to follow our Permission Policy for sending emails. If you don’t have proven permission to email the contacts on your mailing lists, you are sending spam. If […]