This article covers some common misconceptions about deliverability and explains how to avoid them. Protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. To help clear things up, we came up with some pointers about common deliverability mistakes and how to avoid them. 1. Improperly […]

This article explains how to restore or permanently delete archived items and how long archived data is available. How to Restore Archived Items Occasionally, you may want to restore items from your archive. You can easily access your archived items and restore them by following the steps below: Navigate to your archive. Tiered accounts: Navigate […]

There are a few different things that you can try if you’re having trouble logging in to your account. However, if you can’t log in because you’ve taken over the account from the previous account administrator, we recommend that you reach out to your internal point of contact for email marketing. For security reasons, the […]

This article explains how to troubleshoot errors when importing contact data into your email marketing account. When adding contacts to your account, imports can take some time to process. Import speed depends on the size of the file, as well as the size of your existing audience, especially if you’re updating your contacts because data […]

This article explains how to create a subscriber re-engagement campaign, also known as an opt-in confirmation mailing. What Is a Re-Engagement Campaign? Re-engagement campaigns, or opt-in confirmation mailings, are used by email marketers refocus their efforts, improve response rates, and develop a deeper, more trusted relationship with their subscribers. The idea is to remove subscribers […]

All inbox providers have their quirks, but the one that generates the most complaints by far is Outlook. Often, a mailing will look great in other email programs but in Outlook, a random space or similar rendering issue will appear; sometimes, the mailing might crash altogether. It isn’t you and it isn’t us, it’s Outlook. […]

This article explains how to correctly format data for contact fields when importing a list. Before you import contacts into your account, it’s important to review the format of each column in the file you would like to import. This is because certain field types, such as date fields or select multiple fields, require the […]

This article explains how to allowlist our sending addresses and why it’s important for certain senders. What Is Allowlisting? An important authentication step, allowlisting is the practice of explicitly authorizing a specific domain and sending IP to have access to a particular privilege, like delivering emails. Allowlisting is sometimes referred to as “whitelisting” and can […]