Protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. To help clear things up, we came up with some pointers about common deliverability mistakes and how to avoid them. 1. Improperly gathering subscribers Gather subscribers in a very visible and intentional manner, not through ambiguous […]

How to restore archived items Occasionally, you may want to restore items from your archive. You can easily access your archived items and restore them by following the steps below: Navigate to your archive. Tiered accounts: Navigate to the appropriate subaccount, click on the gear icon in the upper right corner of your screen, and […]

There are a few different things that you can try if you’re having trouble logging in to your account. However, if you can’t log in because you’ve taken over the account from the previous account administrator, we recommend that you reach out to your internal point of contact for email marketing. For security reasons, the […]

When adding contacts to your account, imports can take some time to process. Import speed depends on the size of the file, as well as the size of your existing audience, especially if you’re updating your contacts because data in the file has to be checked against those existing contact records. How to import For […]

Creating a specific campaign to confirm that your contacts have opted in to receive email communications from you can also be referred to as an opt-in confirmation mailing or permission pass. Essentially, it’s a tool that email marketers can use to refocus their efforts, improve response rates, and develop a deeper, more trusted relationship with […]

All inbox providers have their quirks, but the one that generates the most complaints by far is Outlook. Often, a mailing will look great in other email programs but in Outlook, a random space or similar rendering issue will appear; sometimes, the mailing might crash altogether. It isn’t you and it isn’t us, it’s Outlook. […]

Before you import contacts into your account, it’s important to review the format of each column in the file you would like to import. This is because certain field types, such as date fields or select multiple fields, require the data to be formatted in a specific way. New contact field values will overwrite the existing […]

What is allowlisting? An important authentication step, allowlisting is the practice of explicitly authorizing a specific domain and sending IP to have access to a particular privilege, like delivering emails. Allowlisting is sometimes referred to as “whitelisting” and can be described as a way to ensure internal delivery or as creating a safe sender list. […]