The first step in creating an email campaign is choosing a template to use. As the foundation for a stylish campaign, the template frames your content and sets the aesthetic tone for your marketing communications. We offer a wide array of readymade templates that are mobile-optimized, responsive, and come with preset styles for text, links, images, captions, and buttons that you can customize. In addition, you can opt to use one of our blank templates to design a campaign with your own HTML code.
Template Gallery
Choose from hundreds of beautifully designed templates organized by the type of campaign that you can customize using the drag and drop editor.
Blank Templates
You can create a template using your own custom HTML code, or select a blank template where you can determine the design and content.
Template Gallery Options
Our continuously updated template gallery offers a wide array of thoughtfully designed template collections that are organized by use case (like a welcome series), as well as by a variety of readymade templates that are based on a design theme. Each and every template is responsive, mobile-optimized, and has a built-in, coordinated suite of styles for text, links, images, captions, and buttons that you can customize.
Simply select one of the campaign thumbnails to be brought to the drag and drop editor where you can customize the campaign for your marketing needs.
Choosing a Blank Template
Once you have chosen to Create a new campaign and have given it a name, you will be brought to the template choices where you always have to option to use a clean blank template that you can add your own HTML code to. To select a blank campaign template, simply choose the Start from scratch button found in the top right corner of the page.
After selecting it, you’ll be given the template options of either Drag & Drop, or a Custom HTML template, where you would need to use your own HTML code to build your campaign from an empty canvas.
Existing Templates
You can save any campaign as a template to use in the future, and doing so will place it in the My templates section, found on the left column. This is also where you would find any custom templates that our in-house design team may have created for you.
To use one of your already saved templates, simply click on My templates on the left menu, and your options will load on the right, then select the campaign thumbnail that you’d like to use and it will be opened in the drag and editor.
To search for one of your sent campaigns, select Recent emails from the left menu and your last sent campaign will populate. Additionally, you can click the down arrow next to Last sent and then select the Name option to sort by template names alphabetically.
How to save a campaign template
When creating your campaigns in the editor, you always have the option to save the campaign you are working on as a template to use in the future.
To do so, after you get your campaign looking right, click on the down arrow to the right of the Save button and select Save as Template.
A popup modal will prompt you to name your template, after doing so click on Save template. As a general rule, it’s best to save the campaign as a template before adding the majority of your content, meaning, before adding the content that will be changed regularly.
CYO Templates (Legacy* editor only)
Previously available in the legacy editor, a CYO (Code Your Own) template allows you to code the entire campaign with your own HTML code, and those templates will still be saved as a ‘Legacy’ campaign in your account.
How to view the preset style settings for a campaign template
All of the templates found in our template gallery come with a preset suite of stylings that you can view anytime. This can be helpful when you are recreating or mimicking a previous campaign and need to know what fonts or colors are being used.
From the Drag & Drop editor:
You’ll find all of the formatting controls for the campaign template you are using in the Settings tab.
From the Legacy* editor:
In any open legacy campaign, click on the View styles link found under the campaign name to see the preset style settings.
A pop-up window will appear that shows the color swatches and font styles used for that campaign template.
*IMPORTANT NOTE: As of April 2022, the legacy editor in your account has been replaced with a new drag and drop editor for you to build new campaigns with. You will still have access to the legacy editor from your previously saved templates or campaigns, they will just be labeled accordingly with ‘LEGACY’ now and you won’t be able to create any new legacy campaigns (only campaigns using the new drag and drop editor).
To help differentiate, all new campaigns you create or templates that you save will be labeled with ‘EDITOR’ in your account. This means that you will be able to access both the current drag and drop editor and the legacy editor in your account, it’ll just depend on which editor you created the campaign or template in. While the two editors will coexist in this manner for some time, the change to the new drag and drop editor in your account is permanent and cannot be reversed. Please refer to our new editor FAQ article for more information.