Personalized mailings are a great way to increase engagement by including specific information about your audience members. Whether it’s a recipient’s name in the subject line of a birthday message, or a personalized URL for a product survey, you can easily pull that kind of information from your contact records directly into a campaign. In fact, you can use any of the contact fields that you have set up in your account as a personalization or merge tag, and below is a list of the most common tags.
If you are using a legacy campaign, then please refer to this article for more info about personalization tags.
If you are using a drag and drop campaign, then please refer to this article for more info about merge tags.
Personalization Tags (AKA Merge Tags)
Personalization / Merge Tag |
Description |
---|---|
[% member:email default=”email” %] |
email address |
[% member:first_name default=”first name” %] | first name |
[% member:last_name default=”last name” %] | last name |
[% account_rsvp_full_address %] (D&D) | account address |
[% member:address default=”address” %] | address |
[% member:address2 default=”address2″ %] | address 2 |
[% member:city default=”city” %] | city |
[% member:state default=”state” %] | state |
[% member:state_province default=”state province” %] | state/province |
[% member:postal_code default=”postal code” %] | zip/postal code |
[% member:phone default=”phone” %] | phone |
[% member:member_id default=”email” %] | contact’s account ID |
[% member:company_name default=”company name” %] |
company name |
[% optin_confirm_url %] | confirm opt-in |
[% manage_url %] (Legacy) [% manage %] (D&D) |
manage preferences |
[% unsub_url %] (Legacy) [% optout %] (D&D) |
opt out |
[% signup_url %] (Legacy) [% signup %] (D&D) |
sign up |
[% webview_url %] (Legacy) [% webview_private_url %](D&D) |
webview link to the online version of your mailing |
[% share:email url_only=”true” %] | link for social sharing ’email’ may be replaced with ‘twitter’, ‘facebook’ or ‘linkedin’ |
[% date:weekday %] | weekday (Tuesday) |
[% date:weekday plus_days=”2″ %] | weekday plus 2 days (Thursday) |
[% date:weekdaySHORT %] | shortened weekday (Tue) |
[% date:day %] | specific date (01) |
[% date:month %] | month (March) |
[% date:monthSHORT %] | shortened month (Mar) |
[% date:year %] | year (2022) |
[% date:month plus_days=”X” %] [% date:day plus_days=”X” %], [% date:year plus_days=”X” %] |
Create an expiration date for a coupon or another special offer based on X number of days out from the date a contact signed up using the signup form tied to your automation.
For example, if you want the coupon to expire after 30 days, you’d use [% date:month plus_days=”30″ %] [% date:day plus_days=”30″ %], [% date:year plus_days=”30″ %] |
Legacy = Tag is designed to work in legacy editor campaigns.
D&D = Tag is designed to work in drag and drop editor campaigns.
Personalization / merge tags do not always work as expected on landing pages, in custom API created fields, or for some legacy accounts and should be used at your own risk.