Welcome to our Deliverability Hub. This resource was create to help users learn more about email deliverability, authentication, sender reputation, and other topics related to delivery and deliverability. Pre-send campaign timeline Email authentication Deliverability best practices A final checklist before launching an email campaign Pre-send campaign tools A helpful preflight checklist for email campaigns Detailed […]

This article explains the basics of email deliverability, authentication, and sender reputation. Delivery vs. deliverability Delivery and deliverability are not the same thing. Delivery simply means that a mailing is accepted by the receiving mail server. If a mailing is rejected by the receiving mail server, that is called a bounce. If a mailing is […]

When it comes to sending email, the perfect scenario would give all of us enough time to proofread, test, and re-test each and every send, but we know that’s not always the case. Enter: Our preflight checklist for email campaigns. We keep it at our desks here, and it’s our go-to resource for making sure […]

As of February 2024, Google and Yahoo have increased their enforcement of domain authentication. To avoid issues with email delivery, it’s crucial to complete DKIM and DMARC authentication for the sending domain you use to send emails. For best deliverability results, we recommend adding our domain to your domain’s SPF record. What is SPF? Sender […]

As of February 2024, domain authentication is more strictly enforced by Google and Yahoo. To avoid potential deliverability issues, DKIM and DMARC authentication must be set up for your sender email address domain. I don’t have an IT team and I don’t know how to do any of this. Where do I even put these records? We understand that […]

As of February 2024, domain authentication is more strictly enforced by Google and Yahoo. To avoid potential deliverability issues, DKIM and DMARC authentication must be set up for your sender email address domain. What is email authentication? Just like a unique digital signature, email authentication helps prove your sender identity so that your emails are […]

As of February 2024, Google and Yahoo have increased their enforcement of domain authentication. To avoid issues with email delivery, it’s crucial to complete DKIM and DMARC authentication for the sending domain you use to send emails. If your IT team is hesitant to set up DKIM, this article may address some of their questions […]

As of February 2024, domain authentication is more strictly enforced by Google and Yahoo. To avoid potential deliverability issues, DKIM and DMARC authentication must be set up for your sender email address domain. Tiered accounts and standalone accounts follow a similar process when setting up DKIM authentication, but there are some key points to consider that only apply to […]

As of February 2024, domain authentication is more strictly enforced by Google and Yahoo. To avoid potential deliverability issues, DKIM and DMARC authentication must be set up for your sender email address domain. What is DKIM? DomainKeys Identified Mail (DKIM) is a form of email authentication that helps verify that an email’s sender address is legitimate and is not […]

As of February 2024, domain authentication is more strictly enforced by Google and Yahoo. To avoid potential deliverability issues, DKIM and DMARC authentication must be set up for your sender email address domain. What is a domain? With so much of our world happening online, your domain name is a key part of your brand’s […]