Welcome to our Deliverability Hub. This resource was create to help users learn more about email deliverability, authentication, sender reputation, and other topics related to delivery and deliverability. Pre-send campaign timeline Email authentication Deliverability best practices A final checklist before launching an email campaign Pre-send campaign tools A helpful preflight checklist for email campaigns Detailed […]

This article explains the basics of email deliverability, authentication, and sender reputation. Delivery vs. Deliverability Delivery and deliverability are not the same thing. Delivery simply means that a mailing is accepted by the receiving mail server. If a mailing is rejected by the receiving mail server, that is called a bounce. If a mailing is […]

When it comes to sending email, the perfect scenario would give all of us enough time to proofread, test, and re-test each and every send, but we know that’s not always the case. Enter: Our preflight checklist for email campaigns. We keep it at our desks here, and it’s our go-to resource for making sure […]

This article explains what SPF is and provides an example for how to set it up. As of February 2024, Google and Yahoo have increased their enforcement of domain authentication. To avoid issues with email delivery, it’s crucial to complete DKIM and DMARC authentication for the domain you use to send emails. Tip: For best […]

This article answers some frequently asked questions about email authentication, including DKIM, DMARC, SPF, and allowlisting. As of February 2024, Google and Yahoo have increased their enforcement of domain authentication. To avoid issues with email delivery, it’s crucial to complete DKIM and DMARC authentication for the domain you use to send emails. General Frequently Asked Questions I […]

This article explains the different types of email authentication and their impact on email deliverability. As of February 2024, Google and Yahoo have increased their enforcement of domain authentication. To avoid issues with email delivery, it’s crucial to complete DKIM and DMARC authentication for the domain you use to send emails. What Is Email Authentication? Just like […]

This article provides information that may be helpful if your IT team has security concerns about setting up DKIM. As of February 2024, Google and Yahoo have increased their enforcement of domain authentication. To avoid issues with email delivery, it’s crucial to complete DKIM and DMARC authentication for the domain you use to send emails. If your […]

This article explains important DKIM considerations that are unique to tiered accounts. As of February 2024, Google and Yahoo have increased their enforcement of domain authentication. To avoid issues with email delivery, it’s crucial to complete DKIM and DMARC authentication for the domain you use to send emails. Tiered accounts and standalone accounts follow a similar process […]

This article explains how DKIM works and why it’s important for a strong sender reputation and email delivery. As of February 2024, Google and Yahoo have increased their enforcement of domain authentication. To avoid issues with email delivery, it’s crucial to complete DKIM and DMARC authentication for the domain you use to send emails. What Is DKIM? […]

This article explains the importance of a domain name and provides resources for obtaining one. As of February 2024, Google and Yahoo have increased their enforcement of domain authentication. To avoid issues with email delivery, it’s crucial to complete DKIM and DMARC authentication for the domain you use to send emails. What Is a Domain? With so […]