This article explains what DMARC is and provides an example for how to set it up. As of February 2024, Google and Yahoo have increased their enforcement of domain authentication. To avoid issues with email delivery, it’s crucial to complete DKIM and DMARC authentication for the domain you use to send emails. Warning: You must set up […]

This article explains why your email campaigns might end up in the junk or spam folder instead of the inbox, and tells you how to avoid it. While you are building up your sender reputation by sending campaigns to your audience, it is normal for some of the emails to not make it to the […]

This article explains Gmail’s feedback loop and what happens when your sender reputation is damaged. Our system automatically detects higher-than-normal spam complaints through a process known as a feedback loop (FBL). We have a feedback loop set up with all of the major inbox providers, but FBL notifications from Gmail work a little differently. In […]

This article explains the basics of spam complaints and their impact. What Are Spam Complaints? Spam complaints are reports made by email recipients against emails they don’t want in their inbox. It’s impossible to completely avoid spam complaints – even legitimate senders can get them, so a small number is not necessarily cause for alarm. […]

We cannot provide any deliverability / bounce-related troubleshooting unless you have set up email authentication. For more information about how to set up DKIM, DMARC, SPF, and allowlisting, please refer to this article. A quick introduction to bounces The first thing to know in the email world is that bounces are going to happen. Period. […]

Spam traps are a type of fraud management tool used by major inbox providers and blocklist providers to identify spammers so they can block emails from them. A spam trap is a working email address, but it’s not used to sign up for newsletters. Since spam trap addresses don’t opt in to receive emails, the […]

This article explains some of the methods ISPs use to block spam. What Is an ISP? ISP stands for internet service provider. When talking about email marketing, ISP can refer to any of the major inbox providers: Gmail, AOL, Hotmail, Outlook, Yahoo, Comcast, and so on. Their customers are commonly your email recipients. It’s the […]

This article explains what DKIM is and how to set it up. As of February 2024, Google and Yahoo have increased their enforcement of domain authentication. To avoid issues with email delivery, it’s crucial to complete DKIM and DMARC authentication for the domain you use to send emails. Tip: For full protection, set up DMARC after configuring […]

What is a plaintext email? When you use either editor to build an email campaign, you are creating the HTML version of that campaign, which usually includes engaging content and colorful images. We send all emails as a multi-part message, meaning that a text-only version is sent along with the HTML version. This text-only version […]

This article covers some common misconceptions about deliverability and explains how to avoid them. Protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. To help clear things up, we came up with some pointers about common deliverability mistakes and how to avoid them. 1. Improperly […]