This article explains how to view a specific contact’s delivery, open, and click history. If you want to see if a particular contact has been interacting with your emails, you can easily do so by checking their individual response history. Navigate to your Audience tab. Use the search bar or scroll to locate the desired contact. […]

This article covers best practices for strengthening your sender reputation and deliverability when migrating to our platform from your previous ESP. Email deliverability can be a complex topic, and it’s important to keep in mind that there isn’t a magic formula to guarantee your emails will land in the inbox. However, there are several variables […]

A listserv address is an email address that acts like a mailing list – multiple recipients can subscribe to it and any emails sent to that listserv will be sent out to all contacts on the list. For example, when an email sent to a listserv address — like [email protected] or [email protected] — it’s actually […]

This article explains the basics of CASL compliance. Much like the American CAN-SPAM laws, CASL stands for Canada’s Anti-Spam Legislation and applies to commercial messages sent to any Canadian citizen’s email address. It went into effect on July 1, 2014 and remains in effect to this day. How CASL Differs From CAN-SPAM For the United […]

When you send a mailing from your email marketing account, the response tracking that begins is actually happening at two distinct levels: the server where your recipient’s inbox is hosted and managed and the inbox itself. On the Response page, you can view automated mailings, in progress mailings, test mailings, and sent mailings. To access […]

With every email campaign that is sent through our system, we include a hidden line in your email header that reads something like, “This is a bulk email. No need to reply with autoresponders”. While most receiving servers pay attention to this command and don’t bother delivering out-of-office replies, there are some that don’t, so […]

This article explains the basic principles of the CAN-SPAM and how you can adhere to them. CAN-SPAM is a U.S. law that was put into place in 2003 and stands for Controlling the Assault of Non-Solicited Pornography And Marketing. CAN-SPAM established requirements for commercial messages, gives recipients the right to have you stop emailing them, […]

All inbox providers have their quirks, but the one that generates the most complaints by far is Outlook. Often, a mailing will look great in other email programs but in Outlook, a random space or similar rendering issue will appear; sometimes, the mailing might crash altogether. It isn’t you and it isn’t us, it’s Outlook. […]

It’s no secret that a well-crafted subject line can improve your email results. In most cases, it’s your one chance to convince a reader to stop and open rather than move on or delete. But how does one master the art of the effective subject liner? Here are five ideas to get you started. 1. […]

We’re often asked when is the best time to send mailings and if there are days or times to avoid. While there’s no magic send time, there are a few commonly held notions about the timing of mailings. Remember that your best chance of getting people to read and respond is during the first few […]