Much like the American CAN-SPAM laws, CASL stands for Canada’s Anti-Spam Legislation and applies to commercial messages sent to any Canadian citizen’s email address. It went into effect on July 1, 2014 and remains in effect to this day. How CASL differs from CAN-SPAM For the United States, the CAN-SPAM laws dictate that your commercial […]

When you send a mailing from your email marketing account, the response tracking that begins is actually happening at two distinct levels: the server where your recipient’s inbox is hosted and managed and the inbox itself. On the Response page, you can view automated mailings, in progress mailings, test mailings, and sent mailings. To access […]

With every email campaign that is sent through our system, we include a hidden line in your email header that reads something like, “This is a bulk email. No need to reply with autoresponders”. While most receiving servers pay attention to this command and don’t bother delivering out-of-office replies, there are some that don’t, so […]

CAN-SPAM is a U.S. law that was put into place in 2003 and stands for Controlling the Assault of Non-Solicited Pornography And Marketing. CAN-SPAM established requirements for commercial messages, gives recipients the right to have you stop emailing them, and has tough penalties for violations. CAN-SPAM was designed to widen the gap between legitimate email […]

All inbox providers have their quirks, but the one that generates the most complaints by far is Outlook. Often, a mailing will look great in other email programs but in Outlook, a random space or similar rendering issue will appear; sometimes, the mailing might crash altogether. It isn’t you and it isn’t us, it’s Outlook. […]

It’s no secret that a well-crafted subject line can improve your email results. In most cases, it’s your one chance to convince a reader to stop and open rather than move on or delete. But how does one master the art of the effective subject liner? Here are five ideas to get you started. 1. […]

We’re often asked when is the best time to send mailings and if there are days or times to avoid. While there’s no magic send time, there are a few commonly held notions about the timing of mailings. Remember that your best chance of getting people to read and respond is during the first few […]

This article explains the importance of using a business domain email as opposed to a personal email address (sometimes known as a “freemail” address) as your sender or RSVP email address. As of February 2024, domain authentication is more strictly enforced by Google and Yahoo. To avoid potential deliverability issues, authentication must be set up […]

What is allowlisting? An important authentication step, allowlisting is the practice of explicitly authorizing a specific domain and sending IP to have access to a particular privilege, like delivering emails. Allowlisting is sometimes referred to as “whitelisting” and can be described as a way to ensure internal delivery or as creating a safe sender list. […]