This article explains how to add a video to a legacy campaign. Email servers typically are not fond of video and many servers tend to block videos that have been embedded in the content of a mailing. In addition to the dip in overall delivery rates, embedding a video in your email makes it nearly […]

This article explains how to add a formatted table to a text block in the legacy editor. For more information about the legacy* text block, please refer to our How to Format Text in the Legacy Editor article. For information about using the table block in the drag and drop editor, please refer to our […]

The most common way to use personalization in an email campaign is to greet recipients by their first names. However, there are lots of other effective personalization tricks that you can put to good use. To help, we’ve put together four ways to use personalization that go beyond the name greeting. The big idea behind […]

This article specifically covers our legacy* editor, which was used by all accounts prior to the launch of the drag and drop editor in 2022. For information about the new drag and drop editor, please refer to this article. How to customize the look of a legacy* campaign At the top the legacy* editor, there […]

This article provides some best practices for adding emojis and symbols to your subject lines. Due to its unique location, the subject line is considered to be the most important sentence of your email campaign. Several studies have shown that using a symbol or emoji in your campaign’s subject line to call attention to your […]

This article explains the different template options and the basics of campaign creation. Creating a New Campaign To get started creating a new campaign, follow these steps: Navigate to your Campaigns tab. Click on the Emails section in the panel on the left, if you’re not there already. Click on the Create new campaign button. […]

This article explains how to create links to a URL, an email address, a phone number, a website anchor, a document, or a survey in the legacy editor. What Is a Link? A link (or hyperlink) is when a word or phrase has been selected to connect to a specified URL, email address, phone number, […]

This article explains how to use the text block in the legacy editor to add and format copy in your campaigns. Adding Text To add a text block to your campaign, follow these steps: Navigate to your Campaigns tab. Open a saved legacy* draft or click on the Create new campaign button to choose a […]

This article explains how to use the legacy image block to add, edit, and organize images in your campaigns. Adding Image Blocks Navigate to your Campaigns tab. Open a saved legacy* draft or click on the Create new campaign button to choose a legacy* template. Click on one of the image block options in the […]

This article explains how to add the RSS block to your campaign so that you can feature the media feed from a website in your mailing. RSS stands for really simple syndication and is a way to easily feature a list of headlines or content from another site on your website, or in this case, […]