HTML for Email

Mobile tips for building a CYO campaign

If you’re building a Code-Your-Own (CYO) campaign, it’s important to make sure it’s optimized for all email inboxes — and for mobile environments. To aid you in these efforts, we’ve pulled together a set of mobile-specific tips and a few other important reminders. Due to the nuances of HTML, it’s crucial that any person copying, […]

Style controls for legacy CYO templates

This article is for accounts who are using the legacy* Code-Your-Own (CYO) template builder and goes over the different template style controls that you can set for your subaccounts. Due to the nuances of HTML, it’s crucial that any person copying, adjusting, or writing HTML code is formidably experienced with HTML coding. We do not […]

Ways to use HTML code in your campaigns

Due to the nuances of HTML, it’s crucial that any person copying, adjusting, or writing HTML code is formidably experienced with HTML coding. We do not offer direct support for customer-created code. HTML options There are three different ways that you can use HTML code when creating a campaign in your account: From an HTML […]

Standard personalization tags

Personalized mailings are a great way to increase engagement by including specific information about your audience members. Whether it’s a recipient’s name in the subject line of a birthday message, or a personalized URL for a product survey, you can easily pull that kind of information from your contact records directly into a campaign. In […]

Using HTML code for tables

Depending on your level of HTML expertise, you can add a table to your campaign using the HTML block in the legacy* editor or create a table in a Code-Your-Own (CYO) campaign, but there are a few HTML conventions you should be aware of. Due to the nuances of HTML, it’s crucial that any person […]

Images: Specifications and tips

Recommended image specifications Header image size Header graphics should be between 600 to 700 pixels wide, with a proportional height. Generally, 100 to 200 pixels is a good general guideline for height. For the best experience on a retina display, you’ll want to double the size of your image. For example, if you have a […]

How to use dynamic content

What is dynamic content? Dynamic content is a tool that allows you to use your contacts’ information to determine the content that is delivered to their inboxes. It’s similar to personalization, but you can use it for whole sections of text, content blocks, or even an entire mailing’s worth of content. It’s a powerful tool […]

Padding, margins, and email width for CYO campaigns

This article is for those using a Code-Your-Own (CYO) campaign and provides tips for creating padding, margins, and email width. Due to the nuances of HTML, it’s crucial that any person copying, adjusting, or writing HTML code is formidably experienced with HTML coding. We do not offer direct support for customer-created code. How to create […]

HTML styling, backgrounds, and alignment

Since HTML will be rendered a bit differently in the various email and web environments, consistency of its styling is key. Here we’ll take a closer look at the best ways to implement consistent styles, background colors, and more. Due to the nuances of HTML, it’s crucial that any person copying, adjusting, or writing HTML […]

Top 10 tips for using HTML code in a campaign

Our easy-to-use drag and drop editor makes it a breeze to insert your own code into your mailings. For those more advanced with HTML, you can use a CYO campaign to design your campaign from top to bottom with your own HTML code. Check out these tips and recommendations for designing emails using your own […]