1. Gather Your Contact List

You might need to export email addresses and contact data from your email program or previous ESP. For more information about moving contacts from your previous ESP to your new email marketing account, please refer to our list of steps to take before migrating your email marketing.

2. Create Groups and Contact Fields

Create groups, segments, subscriptions, and fields to organized and store contact information.

3. Import Your List

Import a list of email addresses or add one contact at a time.

4. Get Your Signup Form in Order

Set yourself up to get new email subscribers on your website, blog, social pages, and more.

5. Set Up Authentication

As of February 2024, domain authentication is more strictly enforced by Google and Yahoo. To avoid potential deliverability issues, DKIM and DMARC authentication must be set up for your sender email address domain before you send any campaigns. For more information about authentication, please refer to our email authentication overview.

6. Select an Email Template and Create Your First Mailing

Your account comes with tons of free templates that are mobile-optimized, responsive, and come with preset styles for text, links, images, captions, and buttons that you can customize using our drag and drop editor. For more information about using the drag and drop editor to build your layout, add content, and send, check out our drag and drop editor overview.

7. Review Your Responses

Once you’ve sent a campaign, be sure to check out your Response page to see your delivery, open, and click rates.