Audience

Using single sign-on (SSO)

Ⓘ Available to HQ, Teams, and Corporate accounts What is SSO? Single sign-on (SSO) is a session and user authentication service that permits a user to use one set of login credentials to access multiple applications. SSO can be used by enterprises, organizations, and individuals to mitigate the management of various usernames and passwords, which is why […]

Permission & Privacy Policy

We’re dedicated to protecting your privacy and the privacy of anyone on the receiving end of an email from our service. To that end, we have instituted certain policies to help us make sure our service remains a safe, trusted environment for email marketing and correspondence. Here, we outline those policies and our efforts to […]

Viewing a Contact’s Response History

This article explains how to view a specific contact’s delivery, open, and click history. If you want to see if a particular contact has been interacting with your emails, you can easily do so by checking their individual response history. Navigate to your Audience tab. Use the search bar or scroll to locate the desired contact. […]

Audience Tab: Segments

This article explains what segments are, how to create them, and how to use them to divide your audience by different criteria. What Are Segments? Segments are dynamic searches that automatically add or remove contacts based on their contact data. This contact data can include: Contact data that you import into your account. Details submitted by […]

Building a Lightbox Form

This article explains how to create a lightbox form and add it to your website. In your account, there are two main categories of signup forms: Lightbox forms and regular / classic forms. Within the regular / classic form category, there are two different types: forms made with our current form builder and forms made […]

Ways an unsubscribed contact can opt in again

In order to comply with CAN-SPAM and other international privacy laws, any contact who has opted out must resubscribe themself. This means that you cannot change a contact’s status from Opt-Out back to Active from within your account. Even if the contact opted out accidentally, they must still resubscribe themself. There are two ways that […]

Audience Tab: Managing Contacts

This article explains how to add, edit, remove, archive, delete, and restore contacts. Customizing the Contacts Section Columns In the Contacts section, you can select which of your contact fields are shown by changing the column display. Navigate to your Audience tab. Click on the Column display button. In the pop-up window that appears, check […]

Imports: Troubleshooting Errors

This article explains how to troubleshoot errors when importing contact data into your email marketing account. When adding contacts to your account, imports can take some time to process. Import speed depends on the size of the file, as well as the size of your existing audience, especially if you’re updating your contacts because data […]

Creating a Subscriber Re-Engagement Campaign

This article explains how to create a subscriber re-engagement campaign, also known as an opt-in confirmation mailing. What Is a Re-Engagement Campaign? Re-engagement campaigns, or opt-in confirmation mailings, are used by email marketers refocus their efforts, improve response rates, and develop a deeper, more trusted relationship with their subscribers. The idea is to remove subscribers […]

What is a listserv address?

A listserv address is an email address that acts like a mailing list – multiple recipients can subscribe to it and any emails sent to that listserv will be sent out to all contacts on the list. For example, when an email sent to a listserv address — like [email protected] or [email protected] — it’s actually […]