Audience

Adding a Signup Form to Your Facebook Page

This article explains how to add a button to your Facebook page that will bring users to your signup form. These instructions are for adding a call-to-action (CTA) button to your business page that links to a signup form that you created in your email marketing account. Note: We cannot provide assistance for issues encountered […]

Audience Tab: Exporting Contacts

This article explains how certain users can export contacts to a CSV file. Which User Roles Can Export Contacts? Only certain users have permission to export contacts. Any users who do not have permission to export contacts simply will not see the option to export. Below is a breakdown of which user roles have this […]

Notifications for your signup forms

When you create a signup form, you have the opportunity to choose the notification settings for that form. You can also update the notification settings for an existing form. It is not possible to set up notifications for lightbox forms due to the nature of their design. How to set up signup form notifications Navigate […]

Determining Whether Your Contact List Is Good

This article explains how to tell whether you have the appropriate permission to send emails to your contact list. Besides the basics outlined in our Permission & Privacy Policy, our standard for the communication between you and your audience is pretty simple. We expect that you have direct permission from each contact to use their email […]

Finding your most and least active contacts

Segments are dynamic containers for contacts that allow you to dial into specific details about your audience and their actions. Here are four ways you might put segmenting to work: 1. Find the people most likely to respond Let’s say you sent your big mailing two weeks ago and you’d like to drum up a […]

CAN-SPAM Best Practices for Email Marketing

This article explains the basic principles of the CAN-SPAM and how you can adhere to them. CAN-SPAM is a U.S. law that was put into place in 2003 and stands for Controlling the Assault of Non-Solicited Pornography And Marketing. CAN-SPAM established requirements for commercial messages, gives recipients the right to have you stop emailing them, […]

Managing Contact Preferences Using Signup Forms

This article explains how contacts can manage their preferences with signup forms. As of June 17, 2019, the Subscription Center was launched to to provide a more comprehensive way for contacts to manage their preferences. If your account was created before June 17, 2019, your subscribers will interact with one of your signup forms to […]

Audience groups

All of the contacts in your account are collectively referred to as your audience. One of the ways to divide and organize your audience is to put contacts into groups. You can create as many groups as you like, and each of your contacts can be in multiple groups, just one, or none. Audience groups […]

Viewing or Changing a Contact’s Status

This article explains the different contact statuses and how to change them. Contact Statuses Contacts can either be in the Active, Error, or Opt-out status. When you choose recipients for a mailing, our system will only send it to the contacts who are in the Active status. Contacts in the Error status and Opt-out status […]

Audience Tab: Contact Fields

This article explains the different types of contact fields, how to create new fields, and how to edit or archive existing fields. Contact fields are used to store information about your subscribers, such as birth dates, age, location, email preferences, and more. You can create a variety of contact fields using several different field types, […]