Spam complaints are reports made by email recipients against emails they don’t want in their inbox. The industry standard for spam complaints is less than .01%, about 1 for every 10,000 recipients. It’s impossible to completely avoid spam complaints – even legitimate senders can get them, so it’s important to understand how they work and […]

We cannot provide any deliverability / bounce-related troubleshooting unless you have set up email authentication. For more information about how to set up DKIM, DMARC, SPF, and allowlisting, please refer to this article. A quick introduction to bounces The first thing to know in the email world is that bounces are going to happen. Period. […]

Spam traps are a type of fraud management tool used by major inbox providers and blocklist providers to identify spammers so they can block emails from them. A spam trap is a working email address, but it’s not used to sign up for newsletters. Since spam trap addresses don’t opt in to receive emails, the […]

ISP stands for internet service provider. When talking about email marketing, ISP can refer to any of the major inbox providers: Gmail, AOL, Hotmail, Outlook, Yahoo, Comcast, and so on. Their customers are commonly your email recipients. It’s the job of the inbox provider to protect its customers from receiving unwanted or unsolicited emails. To […]

As of February 2024, domain authentication is more strictly enforced by Google and Yahoo. To avoid potential deliverability issues, DKIM and DMARC authentication must be set up for your sender email address domain. About DKIM DomainKeys Identified Mail (DKIM) is a form of email authentication that helps verify that an email’s sender address is legitimate and is not being […]

What is a plaintext email? When you use either editor to build an email campaign, you are creating the HTML version of that campaign, which usually includes engaging content and colorful images. We send all emails as a multi-part message, meaning that a text-only version is sent along with the HTML version. This text-only version […]

Protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. To help clear things up, we came up with some pointers about common deliverability mistakes and how to avoid them. 1. Improperly gathering subscribers Gather subscribers in a very visible and intentional manner, not through ambiguous […]

If you want to see if a particular contact has been interacting with your emails, you can easily do so by checking their individual response history. Navigate to your Audience tab. Use the search bar or scroll to locate the desired contact. Click on the contact’s email address to open their contact record. Click on the Emails […]

Email deliverability can be a complex topic, and it’s important to keep in mind that there isn’t a magic formula to guarantee your emails will land in the inbox. However, there are several variables outlined here that you can control that will increase your chances. 1. Clean & organize your list When you begin sending […]

A listserv address is an email address that acts like a mailing list – multiple recipients can subscribe to it and any emails sent to that listserv will be sent out to all contacts on the list. For example, when an email sent to a listserv address — like [email protected] or [email protected] — it’s actually […]