Frequently asked questions about clicks Why aren’t my clicks showing up in the click map? There are several common reasons why a click might not show up on the click map. If the initial hyperlink was coded using an HTML block and has a title= attribute, it won’t display on the click map. However, it […]

While you are building up your sender reputation by sending campaigns to your audience, it is normal for some of the emails to not make it to the inbox, for a variety of reasons. Here are the top four reasons that emails get blocks and some ways to help resolve or prevent them. 1. Unauthenticated […]

A spambot is an abusive computer program that signs up a large number of real or fake email addresses to thousands of mailing lists. Spambot attacks can cause issues with your reporting, significantly damage your sender reputation, and reduce your deliverability rates. Symptoms of a spambot attack Typically, victims of a spambot attack see an […]

The industry standard for spam complaints is .01%; that’s about one complaint for every 10,000 recipients. Our system automatically detects higher-than-normal spam complaints through a process known as a feedback loop (FBL), which we have set up with all of the major inbox providers. Feedback loop notifications from Gmail work a little differently than those […]

Spam complaints are reports made by email recipients against emails they don’t want in their inbox. The industry standard for spam complaints is less than .01%, about 1 for every 10,000 recipients. It’s impossible to completely avoid spam complaints – even legitimate senders can get them, so it’s important to understand how they work and […]

We cannot provide any deliverability / bounce-related troubleshooting unless you have set up email authentication. For more information about how to set up DKIM, DMARC, SPF, and allowlisting, please refer to this article. A quick introduction to bounces The first thing to know in the email world is that bounces are going to happen. Period. […]

Spam traps are a type of fraud management tool used by major inbox providers and blocklist providers to identify spammers so they can block emails from them. A spam trap is a working email address, but it’s not used to sign up for newsletters. Since spam trap addresses don’t opt in to receive emails, the […]

ISP stands for internet service provider. When talking about email marketing, ISP can refer to any of the major inbox providers: Gmail, AOL, Hotmail, Outlook, Yahoo, Comcast, and so on. Their customers are commonly your email recipients. It’s the job of the inbox provider to protect its customers from receiving unwanted or unsolicited emails. To […]

GDPR (General Data Protection Regulation) laws are the European Union’s version of CAN-SPAM or CASL, giving users control over the collection and use of their personal data. We are committed to ensuring our customers are able to comply with the requirements under the GDPR. Here’s an example question you might get about GDPR and how […]

There is a big difference between having access to a list of email addresses and having permission to send emails to the contacts on that list. By using our software you agree to follow our Permission Policy for sending emails. If you don’t have proven permission to email the contacts on your mailing lists, you are sending spam. If […]