Welcome to our Deliverability Hub. This resource was create to help users learn more about email deliverability, authentication, sender reputation, and other topics related to delivery and deliverability. Pre-send campaign timeline Email authentication Deliverability best practices A final checklist before launching an email campaign Pre-send campaign tools A helpful preflight checklist for email campaigns Detailed […]

This article explains the basics of email deliverability, authentication, and sender reputation. Delivery vs. deliverability Delivery and deliverability are not the same thing. Delivery simply means that a mailing is accepted by the receiving mail server. If a mailing is rejected by the receiving mail server, that is called a bounce. If a mailing is […]

When it comes to sending email, the perfect scenario would give all of us enough time to proofread, test, and re-test each and every send, but we know that’s not always the case. Enter: Our preflight checklist for email campaigns. We keep it at our desks here, and it’s our go-to resource for making sure […]

What is the response summary email? When the response summary email is enabled, our system will automatically email you a summary of your campaign’s response data 24 hours after the campaign was sent. The response summary email is sent to the email listed in your account and includes your mailing score, delivery percentage, open percentage, […]

In our application, the Response tab is organized into two sections, which you can navigate using the panel on the left. When you click on the Response tab, it will automatically open to the Mailings section, where you will see a list of the mailings that you’ve sent. The other section is the Compare mailings […]

Ⓘ Available to Essentials, Teams, and Corporate accounts How SMS credits work When sending an SMS, each message segment corresponds to one SMS credit. The number of characters per segment depends on the type of characters used in the message. If the message only uses GSM-7 characters, then a single message segment is 160 characters or […]

In your account, there are two main categories of signup forms: Lightbox forms and regular / classic forms. Lightbox forms are sometimes called pop-up forms and you can read more about them here. Within the regular / classic form category, there are two different types: forms made with our current form builder and forms made […]

Ⓘ Available to Essentials, Teams, and Corporate accounts Frequently asked questions about SMS What does SMS stand for? SMS or “Short Messaging Service” is the official name of what we commonly refer to as texting. Is SMS available to all accounts? SMS is only available when you sign up for an Essentials, Teams, or Corporate contracted plan. For […]

Ⓘ Available to Essentials, Teams, and Corporate accounts SMS consent SMS consent is similar to email consent, but there are a few key differences that are important to keep in mind. To align with the Telecommunications Protection Act (TCPA), you must obtain consent for transactional and marketing messages separately. Capturing consent cannot be tied to a […]

Ⓘ Available to Essentials, Teams, and Corporate accounts SMS response data To view your SMS response data, follow these steps: Navigate to your Campaigns tab. Click on the SMS section in the panel on the left. Click on the Sent tab and select the appropriate campaign. On the next screen, you will see the click rate, […]