We’re often asked when is the best time to send mailings and if there are days or times to avoid. While there’s no magic send time, there are a few commonly held notions about the timing of mailings. Remember that your best chance of getting people to read and respond is during the first few […]

This article explains the importance of using a business domain email, not a personal email address as your sender email. As of February 2024, Google and Yahoo have increased their enforcement of domain authentication. To avoid issues with email delivery, it’s crucial to complete DKIM and DMARC authentication for the domain you use to send emails. Freemail […]

This article explains the different template options and the basics of campaign creation. Creating a New Campaign To get started creating a new campaign, follow these steps: Navigate to your Campaigns tab. Click on the Emails section in the panel on the left, if you’re not there already. Click on the Create new campaign button. […]

This article is specifically for the marketing calendar found in standalone accounts and subaccounts. For more information about the marketing calendar for tiered parent accounts, please refer to our Tiered Accounts: Marketing Calendar Basics article. Marketing Calendar Overview Located in the Home tab, the marketing calendar allows you to: View sent and scheduled mailings by […]

This article explains how to use the automation workflow builder. Our automation feature lets you automatically send targeted emails to your audience based on actions that they’re taking, like signing up or clicking links in your emails, and important milestones in their customer journey, such as birthdays, anniversaries, or account updates. You can create workflows […]

All of the contacts in your account are collectively referred to as your audience. One of the ways to divide and organize your audience is to put contacts into groups. You can create as many groups as you like, and each of your contacts can be in multiple groups, just one, or none. Audience groups […]

This article explains how to import contacts from a spreadsheet. In your email marketing account, contacts can be added to your audience individually, but if you want to add multiple contacts at the same time it’s easiest to import them from a file. Accepted File Formats Our system accepts the following file formats for imports: […]

This article explains how to allowlist our sending addresses and why it’s important for certain senders. What Is Allowlisting? An important authentication step, allowlisting is the practice of explicitly authorizing a specific domain and sending IP to have access to a particular privilege, like delivering emails. Allowlisting is sometimes referred to as “whitelisting” and can […]