Ⓘ Available to HQ, Teams, and Corporate accounts What is SSO? Single sign-on (SSO) is a session and user authentication service that permits a user to use one set of login credentials to access multiple applications. SSO can be used by enterprises, organizations, and individuals to mitigate the management of various usernames and passwords, which is why […]

We’re dedicated to protecting your privacy and the privacy of anyone on the receiving end of an email from our service. To that end, we have instituted certain policies to help us make sure our service remains a safe, trusted environment for email marketing and correspondence. Here, we outline those policies and our efforts to […]

A/B Test Also known as split testing, an A/B test is when you test two different campaigns against each other with a portion of your audience. In some scenarios, like split testing your subject line, you can conduct a three-way, or A/B/C spilt test to see which performs better. Allowlisting Allowlisting is the practice of […]

There are a few different things that you can try if you’re having trouble logging in to your account. However, if you can’t log in because you’ve taken over the account from the previous account administrator, we recommend that you reach out to your internal point of contact for email marketing. For security reasons, the […]

This article explains the basics of CASL compliance. Much like the American CAN-SPAM laws, CASL stands for Canada’s Anti-Spam Legislation and applies to commercial messages sent to any Canadian citizen’s email address. It went into effect on July 1, 2014 and remains in effect to this day. How CASL Differs From CAN-SPAM For the United […]

This article explains how to obtain a link to one of your previously sent mailings. It’s easy to get a link to one of your sent email campaigns. These sharable URLs are great for posting to an archive of your campaign on your website, sharing a link to your campaign in your blog, and many […]

This article provides an overview of the Home tab for standalone accounts and subaccounts. This article provides information about the Home tab specifically for standalone accounts (Plus and Lite) and subaccounts. For more information about the tiered account dashboard, please refer to our Tiered Accounts: Dashboard Overview article. Home Tab Data Upon logging into a subaccount, […]

This article explains how to tell whether you have the appropriate permission to send emails to your contact list. Besides the basics outlined in our Permission & Privacy Policy, our standard for the communication between you and your audience is pretty simple. We expect that you have direct permission from each contact to use their email […]

This article explains the basic principles of the CAN-SPAM and how you can adhere to them. CAN-SPAM is a U.S. law that was put into place in 2003 and stands for Controlling the Assault of Non-Solicited Pornography And Marketing. CAN-SPAM established requirements for commercial messages, gives recipients the right to have you stop emailing them, […]

It’s no secret that a well-crafted subject line can improve your email results. In most cases, it’s your one chance to convince a reader to stop and open rather than move on or delete. But how does one master the art of the effective subject liner? Here are five ideas to get you started. 1. […]