This article explains how to use your account Insights to view your audience and engagement metrics over a custom timeframe. What Is the Insights Tab? The Insights tab is a reporting tool that tracks the performance of all of your sent mailings over time. With Insights, your open rates, clicks, sign-ups, and opt-outs are displayed […]

This article explains how to set up two-factor authentication for your username. What Is Two-Factor Authentication? Two-factor authentication (2FA) is an important security method that can help protect you against password theft. When logging into an account, there are three types of authentication factors: Something you know (such as a password) Something you have (such […]

In tiered accounts, the account Parent and Managers have access to the parent account, or “top-level” account. The parent account is home to several tools that aren’t found in standalone accounts or subaccounts. Essentials accounts have an account Parent but do not include a Manager role. Dashboard Upon logging in, your account will open to […]

A web browser is essentially a portal used to access the internet and there are a number of options for consumers to choose from. When creating our email marketing application, we designed it to work with the most commonly used web browsers and we consistently test the application in those browsers as well. Although the […]

This article explains the basics of CCPA compliance. The California Consumer Privacy Act (CCPA) gives California residents control over the collection and use of their personal data. It went into effect on January 1, 2020. We are committed to ensuring our customers are able to comply with the requirements under the CCPA. We have compiled […]

There is a big difference between having access to a list of email addresses and having permission to send emails to the contacts on that list. By using our software you agree to follow our Permission Policy for sending emails. If you don’t have proven permission to email the contacts on your mailing lists, you are sending spam. If […]

This article explains how to edit your default sender name and email address and how to add a reply-to email. Your sender name and email address, sometimes referred to as your ‘from’ address, help identify you to your recipients. Your sender information helps build trust with your subscribers, so it’s critical to choose an effective […]

This article explains how to select an audience and schedule or send a campaign. Once you have finished creating a new campaign, you’re ready to review it, make your final decisions, and schedule or send it. Here we’ll go over all the steps between the moment you finish editing your campaign and the moment you […]

Before sending any campaign, it’s important to thoroughly test it to make sure that it looks good and works smoothly. Our drag and drop editor has several tools that can help during this testing process; we’ll go over each one and how to use it and then put everything together in a convenient pre-send campaign […]

The average open rate for welcome emails is a whopping 50%, making them 86% more effective than regular email newsletters. In fact, lots of studies show that welcome emails are performing well above other types of bulk emails when it comes to opens and click-throughs. Targeting subscribers when they’re most engaged (like when they signed […]