Audience

Corporate: Contact View Across Subaccounts

Ⓘ Available to Corporate accounts What is the Contact View Across Subaccounts feature? The Contact View Across Subaccounts feature is designed to help large organizations get a better understanding of a contact’s relationship with the entire organization. It shows all subaccounts that a contact is affiliated with, as well as the last 90 days of […]

Corporate: Centralized subscription center

Ⓘ Available to Corporate accounts What is the Centralized Subscription Center? Contacts may belong to more than one subaccount within an organization, which can make managing their preferences a challenge. The Centralized Subscription Center (CSC) allows contacts to manage their preferences for all subaccounts from the same page. The CSC shows contacts a list of […]

Audience tab: Overview

The Audience tab is organized into several sections, which you can navigate using the panel on the left. When you click on the Audience tab, it will automatically open the Contacts section, but there are also sections for Contact fields, Groups, Segments, Sharing, Forms, Subscriptions, Imports, and Connect. Depending on your account type, you may […]

Corporate: Audience sharing

Ⓘ Available to Corporate accounts What is audience sharing? Audience sharing gives you a flexible way to add, update, and distribute contact data across subaccounts, while maintaining control over your audience. It creates a dynamic connection that allows a single source subaccount to share contacts with multiple target subaccounts, based on rules that you configure. […]

How to create and edit a signup form

In your account, there are two main categories of signup forms: Lightbox forms and regular / classic forms. Lightbox forms are sometimes called pop-up forms and you can read more about them here. Within the regular / classic form category, there are two different types: forms made with our current form builder and forms made […]

Plus: Submitting and reviewing campaigns

This article is specifically for Plus account users. If you have a tiered account, please refer to this article. The submitting and reviewing campaigns tool is no longer supported in Plus accounts. This functionality is still available to tiered accounts, so please contact your account Administrator if you are interested in upgrading to an Essentials, […]

Confirmed opt-in contacts

When a contact signs up to receive marketing emails, they fall into one of two categories: single opt-in and confirmed opt-in. The latter is also known as double opt-in or verified opt-in. By default, when a contact fills out a signup form, they fall into the single opt-in category. However, all of our forms have […]

Working with subscriptions

Subscriptions are another way to organize your audience, in addition to groups and segments. But unlike groups and segments, subscriptions give your contacts control over their preferences. Contacts can use the Subscription Center to update their contact information and to add or remove themselves from your subscriptions. This is a great way to give contacts […]

How to help your subscribers exercise their GDPR rights

GDPR (General Data Protection Regulation) laws are the European Union’s version of CAN-SPAM or CASL, giving users control over the collection and use of their personal data. We are committed to ensuring our customers are able to comply with the requirements under the GDPR. Here’s an example question you might get about GDPR and how […]

Permission-based list examples

There is a big difference between having access to a list of email addresses and having permission to send emails to the contacts on that list. By using our software you agree to follow our Permission Policy for sending emails. If you don’t have proven permission to email the contacts on your mailing lists, you are sending spam. If […]