Personalization overview Personalization is when you add specific information about the person or organization who is receiving your email campaign to the actual content of the mailing. It can be as simple as adding their first name to the greeting, which helps to reassure the recipient that your email wasn’t sent by a bot and […]

When sending newsletters and communications via email, content is predominantly organized in multiple columns. In order to guarantee an optimized mobile experience, our drag and drop* editor will automatically stack columns vertically for users who are viewing emails on mobile devices. Without creating any extra steps, the email content is reorganized in a way that […]

Our drag and drop* editor is governed by the three main functions found under the tabs for Content, Rows, and Settings. While working on a campaign draft, the editor tools are located in the panel on the right. When you click on the Rows tab, you’ll see the different column arrangements that are available for each row […]

In early 2022, we introduced a new drag and drop editor that replaced our legacy editor. While both editors offer drag and drop functionality, we’ve chosen to differentiate the previous editor as our legacy editor and to refer to the new iteration as the drag and drop editor. What is the name of the new […]

In April 2022, our new drag and drop editor was activated in all accounts. As much as we love the new editor, we to be clear that your existing legacy editor assets aren’t going anywhere and all of your saved legacy campaigns and templates are indeed still in your account. This is because the new […]

Email servers typically are not fond of video and many servers tend to block videos that have been embedded in the content of a mailing. In addition to the dip in overall delivery rates because of this, embedding video in your email makes it nearly impossible to track who has watched it. To address this, […]

Our legacy* editor is where you will find the Survey block, which can be used to link your SurveyMonkey-created surveys in your email campaigns. How to use the Survey block In order to feature a survey from your SurveyMonkey account in your campaign, you will first have to build and publish the survey in SurveyMonkey. […]

For information about editing campaign and template footers at the parent level of tiered accounts, please refer to this article. Footer requirements While it is possible to edit certain elements of the footer, you are still required to adhere to the CAN-SPAM Act regarding email marketing, in addition to our Permission & Privacy Policy. Specifically, […]

Personalized mailings are a great way to increase engagement by including specific information about your audience members. Whether it’s a recipient’s name in the subject line of a birthday message, or a personalized URL for a product survey, you can easily pull that kind of information from your contact records directly into a campaign. In […]

What is a plaintext email? When you use either editor to build an email campaign, you are creating the HTML version of that campaign, which usually includes engaging content and colorful images. We send all emails as a multi-part message, meaning that a text-only version is sent along with the HTML version. This text-only version […]