This article explains how to select an audience and schedule or send a campaign. Once you have finished creating a new campaign, you’re ready to review it, make your final decisions, and schedule or send it. Here we’ll go over all the steps between the moment you finish editing your campaign and the moment you […]

Before sending any campaign, it’s important to thoroughly test it to make sure that it looks good and works smoothly. Our drag and drop editor has several tools that can help during this testing process; we’ll go over each one and how to use it and then put everything together in a convenient pre-send campaign […]

This article explains how to restore or permanently delete archived items and how long archived data is available. How to Restore Archived Items Occasionally, you may want to restore items from your archive. You can easily access your archived items and restore them by following the steps below: Navigate to your archive. Tiered accounts: Navigate […]

This article explains how to conduct a subject line split test. Subject line split testing is a way of working out which of two or three subject lines is the most effective at encouraging people to open your mailing. It’s also a great way to learn what works and what doesn’t, so that you can […]

One of the many ways that our system works to improve your email deliverability is by sending a plaintext version of your campaign to any recipients who can’t receive the HTML version. It may lack the style and grace of its HTML sibling, but it serves an important purpose and shouldn’t be an afterthought. In […]

This article explains how to edit an automated campaign in the workflow builder or in the Campaigns tab. You can edit automated campaigns in two places, the Campaigns tab or the Automation tab, without pausing the workflows using them. Editing a Mailing in the Automation Tab Navigate to your Automation tab. Click on the name […]

This article explains how to create a subscriber re-engagement campaign, also known as an opt-in confirmation mailing. What Is a Re-Engagement Campaign? Re-engagement campaigns, or opt-in confirmation mailings, are used by email marketers refocus their efforts, improve response rates, and develop a deeper, more trusted relationship with their subscribers. The idea is to remove subscribers […]

This article explains the three ways that you can include a PDF in your campaign. While you can’t embed a PDF into your campaign, there are three ways you can still include the PDF content. 1. Upload the PDF to Your Document Library and Link to it For this option, you simply need to upload […]

This article explains how to use the Events block to feature Eventbrite invitations in your campaign. Whether you are using the drag and drop editor or the legacy* editor to create your email campaigns, the events block allows you to connect to your Eventbrite account and insert invitations into your campaign. Adding the Events Block […]

This article provides tips and recommended image specifications so that you can choose email-friendly images when creating campaigns. Recommended Image Specifications Header Image Size Header graphics should be between 600 to 700 pixels wide, with a proportional height. Generally, 100 to 200 pixels is a good general guideline for height. For the best experience on […]