This article explains how to add personalization to your campaigns created in the new drag and drop editor. Personalization Overview Personalization is when you add specific information about the person receiving your campaign to the actual content of the mailing. When done well, personalized campaigns can impress your contacts and increase your response rates. You […]

This article explains how to optimize your campaign for mobile using the mobile stacking tool. Mobile Stacking Overview When sending newsletters and communications via email, content is predominantly organized in multiple columns. In order to guarantee an optimized mobile experience, our drag and drop* editor automatically stacks columns vertically for users who are viewing mailings […]

This article explains how to use the Rows tab in the drag and drop editor to create and edit rows. Our drag and drop* editor is governed by the three main functions found under the tabs for Content, Rows, and Settings. While working on a campaign draft, the editor tools are located in the panel on the […]

This article addresses some frequently asked questions about the new drag and drop editor. In early 2022, we introduced a new drag and drop editor that replaced our legacy editor. While both editors offer drag and drop functionality, we’ve chosen to differentiate the previous editor as our legacy editor and to refer to the new […]

In April 2022, our new drag and drop editor was activated in all accounts. As much as we love the new editor, we to be clear that your existing legacy editor assets aren’t going anywhere and all of your saved legacy campaigns and templates are indeed still in your account. This is because the new […]

This article explains how to use the video block to feature a link to a YouTube or Vimeo video in your drag and drop campaigns. Email servers typically are not fond of video and many servers tend to block videos that have been embedded in the content of a mailing. In addition to the dip […]

This article explains how to use the survey block to link to surveys from your SurveyMonkey account. The survey block is found in our legacy* editor and can be used to link your SurveyMonkey surveys in your email campaigns. Using the Survey Block In order to feature a survey from your SurveyMonkey account in your […]

For information about editing campaign and template footers at the parent level of tiered accounts, please refer to this article. Footer requirements While it is possible to edit certain elements of the footer, you are still required to adhere to the CAN-SPAM Act regarding email marketing, in addition to our Permission & Privacy Policy. Specifically, […]

Personalized mailings are a great way to increase engagement by including specific information about your audience members. Whether it’s a recipient’s name in the subject line of a birthday message, or a personalized URL for a product survey, you can easily pull that kind of information from your contact records directly into a campaign. In […]

What is a plaintext email? When you use either editor to build an email campaign, you are creating the HTML version of that campaign, which usually includes engaging content and colorful images. We send all emails as a multi-part message, meaning that a text-only version is sent along with the HTML version. This text-only version […]