Personalized mailings are a great way to increase engagement by including specific information about your audience members. Whether it’s a recipient’s name in the subject line of a birthday message, or a personalized URL for a product survey, you can easily pull that kind of information from your contact records directly into a campaign. In fact, you can use any of the contact fields that you have set up in your account as a personalization or merge tag.

For more information about using personalization tags, please refer to the following articles:

• How to add personalization to drag and drop campaigns
• How to add personalization to legacy* campaigns

Please note: Personalization tags do not always work as expected on landing pages, in custom API-created fields, or for some legacy accounts and should be used at your own risk. Always test your campaigns thoroughly before sending them.